When a message is held for review instead of being sent immediately, it means it was caught by one of the platform's moderation mechanisms. Understanding why this happens helps you manage traffic more effectively and configure moderation to match your workflow. Reason 1:...

Sender ID moderation lets you control which sender names your clients can use. When it's enabled, a client can't send SMS with a new sender until you approve it. This helps you keep traffic clean and avoid unexpected sender names going out. Go...

When there is not enough balance to send all messages in a campaign, the platform automatically moves the unsent SMS to the Waiting SMS queue instead of dropping them. Once you top up your balance, you can resend them manually. For example, if...

Personal routing lets you add extra filters to a route so it only applies to specific senders, phone numbers, or message content. This is useful when you need finer control over how traffic is distributed for a particular client. Before You Start Make sure...

SMS full data gives you a complete record of every message sent through the platform – including delivery status, pricing, aggregator details, and the original message content. It is the primary place to investigate individual messages, verify billing, and troubleshoot delivery issues. ⓘ...

Every time you approve or reject a message during moderation, the platform saves that decision as a filter. The next time a message with similar content arrives, it is handled automatically – without going through the moderation queue again. Existing filters is...