When a message is held for review instead of being sent immediately, it means it was caught by one of the platform's moderation mechanisms. Understanding why this happens helps you manage traffic more effectively and configure moderation to match your workflow. Reason 1:...

When there is not enough balance to send all messages in a campaign, the platform automatically moves the unsent SMS to the Waiting SMS queue instead of dropping them. Once you top up your balance, you can resend them manually. For example, if...

Every time you approve or reject a message during moderation, the platform saves that decision as a filter. The next time a message with similar content arrives, it is handled automatically – without going through the moderation queue again. Existing filters is...

Gatum supports two billing models for clients: prepayment and postpaid. You choose which model works best for each client based on your business relationship with them. Prepayment With prepayment, a client can only send traffic when their balance is positive. If the balance runs...

Instead of creating aggregator prices one by one, you can upload them all at once from a CSV or TXT file. This is the fastest way to set prices when an aggregator sends you a full rate deck. Before You Start The file must...

Content filters let you automatically catch outgoing messages that contain specific words, phrases, or patterns. Any message that matches a filter is sent to the moderation queue instead of being delivered immediately – giving you or your manager a chance to review...