How to Create a Sender Replacement Rule?

12.06.2026

Sender replacement rules let you automatically swap out a sender name before the message reaches the recipient. When a client sends an SMS with a specific sender, the platform checks if a rule matches and replaces it with the name you've defined. This is useful for destinations where certain sender names are blocked or restricted.

Go to Profiles → Clients.

Click on the client's name.

Open the Replacement rules tab.

Click Create in the Sender replacement rules block:

In the window that opens:

Fill in the fields:

Field

Description

Destination

The country or network this rule applies to

Aggregator (optional)

Apply this rule only when sending through a specific aggregator. Leave empty to apply to all aggregators

Priority

Order in which rules are checked — lower number means higher priority

Sender

The sender name to look for in outgoing messages

Senders

The name to replace it with. You can enter multiple names — one per line — and the platform will pick one at random for each message

Ignore Case (optional)

Match the sender name regardless of capitalisation

Click Save.

The rule will apply to all matching outgoing messages from this client from that point on.