Sempico Solutions SMS Integration with Fast Track

Sempico Solutions can be integrated with Fast Track CRM through Fast Track’s Custom SMS Solution framework.

The integration enables iGaming operators to use Sempico as an SMS delivery layer for CRM activities, lifecycle automation, player engagement campaigns, and operational messaging managed in Fast Track.

Fast Track remains the source of player data, segmentation, campaign logic, and real-time triggers. Sempico Solutions provides the SMS connectivity, message delivery, and delivery-status visibility.

How the Integration Works

Fast Track CRM can trigger SMS actions based on player activity, lifecycle stages, campaign rules, or real-time events.

When an SMS action is triggered, Fast Track sends the message request to the operator’s SMS integration layer. This layer forwards the request to Sempico Solutions for delivery.

The request can include:

• recipient phone number;
• SMS content;
• sender name or sender number;
• player and campaign identifiers;
• trigger and activity metadata;
• dynamic variables from the CRM workflow;
• message encoding requirements.

Sempico Solutions processes the message through its SMS infrastructure and returns a unique message identifier. Delivery-status updates can then be sent back to Fast Track, allowing operators to monitor message outcomes within their CRM workflows.

Single and Batch SMS Delivery

The Fast Track Custom SMS Solution supports both single-message and batch-message requests.

Single SMS requests can be used for time-sensitive communication such as account notifications, deposit confirmations, OTP messages, or player-specific alerts.

Batch SMS requests can support segmented campaigns, promotional messaging, tournament communication, bonus notifications, and reactivation workflows.

SMS as Part of Fast Track CRM Automation

Fast Track allows operators to build CRM activities and lifecycles around real-time player events.

By connecting Sempico Solutions as the SMS delivery provider, operators can trigger personalised messages based on:

• registration and account activity;
• login events;
• deposits, withdrawals, and payment status;
• player segments and communication preferences;
• bonus eligibility and campaign rules;
• sportsbook, casino, or custom platform events;
• inactivity and reactivation conditions.

Delivery Status and Campaign Visibility

The integration can return SMS delivery data to Fast Track through webhook-based status updates.

This allows CRM teams to associate message delivery results with the relevant player, campaign, trigger, and activity. Delivery data can support campaign monitoring, failed-message handling, communication history, and performance analysis.

Use Cases

The integration can support:

• registration, verification, and OTP messages;
• login and account-security notifications;
• deposit and withdrawal updates;
• bonus, free spin, cashback, and tournament communication;
• personalised promotional campaigns;
• player retention and reactivation journeys;
• transactional and service notifications;
• responsible communication and preference-based messaging;
• internal alerts for operational, payment, risk, or support teams.

Technical Setup

The integration is configured through Fast Track’s Custom SMS Solution and an API connection to Sempico Solutions.

The setup typically includes:

• implementation of Fast Track single and batch SMS endpoints;
• secure API authentication between Fast Track and the operator integration layer;
• Sempico Solutions API credentials;
• sender ID and sender-name configuration;
• mapping of phone numbers, player data, campaign variables, and message templates;
• SMS encoding rules;
• batch limits and rate-limit configuration;
• webhook-based delivery-status handling;
• consent, opt-out, and communication-preference logic.

Fast Track manages the CRM workflow and player engagement logic. Sempico Solutions provides the SMS delivery infrastructure required to send and track communication at scale.