By Sempico Solutions

Extremely high growth of Messaging API: how to benefit from it?

The growth in demand for mobile technologies and communications is generating the growth of special technical solutions that make it easier to set up and connect such technologies. According to data released by the GSMA, 5.2 billion people were subscribed to mobile services by the end of 2021, and this number is expected to reach 5.7 billion by 2025. Such excitement opens up new opportunities for the telecommunications API in mobile applications.

Telecommunications API – is a cost-effective solution by improving the system performance of existing web applications. These tools and communication protocols make mobile application development easier because they allow developers to focus on developing core functionality without having to develop them from scratch. Let’s take a closer look at why API technology has become so widely used, what part does the messaging API take in this and how to profit from it?

Why is telecom API technology so widely used?

APIs are critical to M2M communications because they define a message format that can be used to control devices. In simple terms, APIs are ready-made scripts that can be used by different developers to implement third-party functionality, since they are universal. The increasing adoption of machine-to-machine (M2M) devices is estimated to drive the development of the telecommunications application programming interface (API) market from 2022 to 2030. 

In addition, the Covid-19 epidemic in 2020 had a significant impact on the growth in the use of such technologies. In 2020, due to the COVID-19 crisis, many leading carriers and technology providers operating in the telecommunications API market have been forced to change their strategies due to the growing demand for connectivity. Large organizations have adopted new growth strategies to expand into new markets and change business models in functions such as security, sales and support. The market saw an unprecedented increase in the use of these smartphones, which positively affected the market. After all, it was possible to ensure mass and at the same time fast connection of such a number of new subscribers and users only with the use of API technologies. 

The Internet of Things (IoT), or rather its expansion, has its hand in such phenomenal growth. Telecom APIs provide end-to-end IoT solutions because they act as a single point of contact between multiple nodes on a network and therefore reduce the number of third-party service providers for system integration. With the growth of IoT penetration in the telecommunications API market, it is expected to grow at a phenomenal rate. For example, according to The State of Mobile 2021 report, a study published by the GSMA, the total number of global IoT connections is expected to reach 25.2 billion by 2025, which will fuel the growth of the market during the forecast period.

Messaging API is the fastest growing segment

The scope of the telecom API is quite wide, so it, in turn, is divided into segments. Depending on the type of market, telecommunication APIs are divided into messaging API, webRTC API, payment API, IVR API, location API, and others.

Global telecom API market 2021

In 2021, the messaging API sub-segment held the largest market share, accounting for over 33% of the total, and is projected to have a CAGR of over 21.6% between 2022 and 2030. The high growth rate of the messaging API is driven by the growing demand for SMS and RCS services that use the messaging APIs. SMS market penetration is growing as more companies use SMS services for personalized marketing activities and improved customer engagement and experience. Thus, the demand for messaging APIs is increasing.

How to get profit from messaging API with GATUM?

According to the data written above, we can conclude that now is the time to “catch the wave” and enter the telecom API market as a provider of such services. The high demand for such services guarantees a quick start and the prospect of growth, and hence the prospect of profit. The best segment to take into development is the messaging API. Marketing messaging channels have become the most popular, and SMS has the highest performance rates. 

Becoming a marketing messaging service provider is easy with the GATUM SMS platform. After all, it is our platform that provides the API for this kind of technology. It is with their help that you can easily connect to any sites, applications and programs of your customers in a matter of minutes. Mailings will be fast and high quality.

All you need to start your messaging API business is to register on our platform!

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