Intelligent Routing and Traffic Optimization

Client-Based Routing

Apply routing logic based on client profiles to align delivery, cost, and quality with specific business requirements.

Client-Specific Routing Control

Define individual routing strategies per client to match their traffic type, priorities, and commercial model.

Not all clients should be routed the same — their value is different.

Flexibility in action

Client-Aware Routing Logic

Traffic is routed differently depending on the client, allowing tailored handling for quality, cost, and delivery priorities.

Use Cases

Business Impact

Supporting Different Client Tiers

High-value clients require higher delivery quality and stability.
Routing is adjusted to prioritize performance for premium clients.

Aligning Routing with Commercial Models

Different clients operate under different pricing and margin structures. Routing logic is adapted to match each client’s commercial setup.

Managing Traffic by Client Type

Clients may send different types of traffic with different requirements. Routing is customized per client to ensure correct handling and delivery.

Tech Specs:

  • Routing rules defined per client or account
  • Client-specific routing logic and priorities
  • Alignment of routing with client traffic type and requirements
  • Flexible configuration of routing behavior per customer

Related Features

Sender-Based Routing

Read More

Content-Based Routing

Read More

Country / Operator-based routing

Read More
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