Intelligent Routing and Traffic Optimization
Content-Based Routing
Route traffic based on message content to ensure compliance, optimize delivery, and apply the right routing strategy.
Content-Aware Routing
Analyze message content and apply routing rules accordingly to match traffic type and market requirements.
The same route cannot handle every message — content defines the path.
Flexibility in action
Content-Driven Routing Logic
Messages are routed differently depending on their content, such as OTP, notifications, or promotional traffic
Use Cases
Business Impact
Separating OTP and Marketing Traffic
Different traffic types require different routing strategies and quality levels. Messages are routed based on content to ensure correct handling and delivery.
Ensuring Compliance with Content Restrictions
Certain keywords or message types may be restricted in specific markets. Content-based routing ensures traffic follows compliant routes.
Optimizing Delivery for Message Type
Not all routes are suitable for all types of messages.
Traffic is routed according to content to maximize delivery performance.
Tech Specs:
- Routing rules based on message content and type
- Traffic segmentation by OTP, transactional, and promotional messages
- Content-based decision logic for route selection
- Adaptation of routing behavior based on message characteristics
Contacts
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