Intelligent Routing and Traffic Optimization

Sender-Based Routing

Route traffic based on sender identity to ensure compliance, consistency, and correct traffic handling.

Sender-Aware Routing

Apply routing logic depending on sender ID, brand, or sender type.

Who sends the message matters as much as the message itself.

Flexibility in action

Sender-Driven Routing Logic

Traffic is routed differently depending on the sender, ensuring correct delivery behavior and compliance.

Use Cases

Business Impact

Maintaining Sender Consistency

Different senders require consistent routing to preserve delivery stability and recognition.
Traffic is routed based on sender identity to ensure predictable behavior.

Supporting Enterprise Sender Requirements

Enterprise clients require controlled and approved sender usage. Routing is aligned with sender-specific requirements for stable delivery.

Separating Traffic by Sender Type

Different senders may represent different traffic categories or business use cases.
Routing logic is applied based on sender identity to manage traffic correctly.

Tech Specs:

  • Routing rules based on sender ID and sender type
  • Sender-specific routing logic per destination and route
  • Alignment of routing behavior with sender requirements
  • Control over traffic handling based on sender identity

Related Features

Priority-Based Routing

Read More

Cost-Based Routing

Read More

Quality-Based Routing

Read More
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