Intelligent Routing and Traffic Optimization

Priority-Based Routing

Route traffic based on predefined priorities to ensure optimal delivery, cost control, and business alignment.

Priority-Driven Routing Logic

Assign routing priorities to control which routes are used first based on quality, cost, or strategic importance.

Not all routes are equal — priority defines what matters first.

Flexibility in action

Controlled Route Selection

Traffic is routed through prioritized routes first, with lower-priority routes used as fallback options.

Use Cases

Business Impact

Prioritizing High-Quality Routes

Some routes deliver better performance but may have higher cost. Traffic is routed through preferred routes first to ensure quality.

Aligning Routing with Business Goals

Different traffic types require different routing strategies. Priorities are set to match cost, quality, or strategic objectives.

Managing Fallback Routing Strategy

Primary routes may become unavailable or degraded. Lower-priority routes are used automatically to maintain delivery.

Tech Specs:

  • Priority assignment for routes and suppliers
  • Hierarchical routing logic with fallback levels
  • Configurable routing priorities per destination and client
  • Automatic switching between priority levels based on conditions

Related Features

Aggregator Pools

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Sender-Based Routing

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Content-Based Routing

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